AI-Powered Auction Platform
Proprietary engine with AI pricing, real-time analytics, and automated workflows from auction creation to result declaration.
About Auction-it
Real Competition. Real Transparency. Real Reach.
Auction-it is a digital e-Auction platform built and operated by JindalX — the technology and outsourcing arm of the O.P. Jindal Group, one of India's largest and most respected industrial conglomerates. We were built to solve a specific problem: industrial organizations across India are sitting on significant value tied up in scrap, surplus inventory, and secondary materials — and the traditional methods of selling these consistently fail to deliver fair market prices.
Spot sales, local dealers, word-of-mouth — none of these are designed to discover the true market price for industrial material. Auction-it changes that by introducing real competition, real transparency, and real reach into every transaction.
The JindalX foundation
Built on 20+ Years of Technology Excellence
JindalX was established in 1999 as the digital transformation and business process outsourcing arm of the O.P. Jindal Group. Trusted by Fortune 500 companies worldwide, JindalX brings AI-led efficiency, intelligent automation, and deep operational expertise to every product it builds.
Auction-it inherits this foundation — which means enterprise-grade security, battle-tested workflows, and a technology backbone built for scale. This isn't a startup platform. It's built on the same infrastructure that serves some of the world's largest industrial organizations.
What we do
Transforming Secondary Materials into Strategic Assets
Our purpose is simple: every ton of surplus material represents untapped value. We exist to help industrial India capture that value — efficiently, transparently, and at scale.
Verified Buyer Database
9,000+ active buyers across every major industrial cluster in India — segmented, KYC-screened, and engaged.
Managed Services Team
A dedicated team handles end-to-end auction execution, from catalogue prep through post-sale follow-up.
Deep Category Expertise
Market research and category specialists across 10+ industrial sectors — appropriate buyer targeting for every material type.
How we work
Our Process
We don't just run auctions. We research your material category, identify the right buyers, set competitive floor prices, manage the entire auction lifecycle, and follow up on payments and material lifting — so you can stay focused on your core operations.
- 1
Material Assessment
We evaluate the material, understand the lot composition, and apply market intelligence to recommend an optimal floor price and auction format.
- 2
Catalogue Creation & Lot Management
Our team prepares the auction catalogue, creates lots, attaches all relevant documentation, and schedules the auction at the right time to maximize buyer participation.
- 3
Buyer Outreach
We reach into our verified bidder database, segment by category and geography, and communicate via WhatsApp, email, and SMS to drive participation.
- 4
Live Auction Execution
The auction runs on our platform with real-time bidding, automatic time extensions (to prevent last-second sniping), and full rank visibility for all participants.
- 5
Post-Auction Operations
Winners receive automated confirmation emails. We generate invoices and LOAs, track payment status, and monitor material lifting — with follow-up alerts at every step.
Compliance
ISO Certified. Compliance Ready.
Every transaction is documented, auditable, and aligned with regulatory requirements, corporate governance standards, environmental norms, and waste management policies.
ISO 9001
Quality Management Systems — process consistency and continuous improvement.
ISO 14001
Environmental Management Systems — responsible waste handling and disposal.
ISO 27001
Information Security Management — robust controls aligned to ISMS standards.
Responsible e-waste handling and chemical waste management are built into our process — we partner exclusively with certified recyclers.
Let's work together
Whether one plant or a recurring programme — we're ready.
From a single liquidation event to a recurring auction programme across multiple locations, we tailor our engagement to your needs.